And...This was welcomed almost unanimously across Merseyside because... even its loyalists would have had to admit through gritted teeth it had a got a bit tabloidy & OTT at times.
"(A) new emphasis on being positive and telling readers the truth". Just what the doctor ordered.
Even more so the next bit, because people from Liverpool can be pilloried by the wider world (wools), teased and stereotyped by outsiders (wools) very easily - we can all imagine the type of sneering mock-up of a local Liverpool newspaper would be like :
So it was heartening to know that people weren’t going to be treated like sops for who any of the above would be good enough. In the article Mr Machray says how much he respects the readers and that the “truth project” would ensure that the writers & editors "don’t push it and betray the trust of our readers. They regard accuracy as being ahead of sensationalism.”
He also has a blog, which is prefaced by another commendable & praiseworthy statement , where he raises the stakes in an effective 'call-out' to any other media moguls who may think they're doing a good job; http://echoeditor.merseyblogs.co.uk/
"I'm Alastair Machray, editor of the Liverpool Echo. I believe, I truly believe, it's Britain's best paper in Britain's best city."
Britain's Best Paper. Quite a claim. Britain’s Best City. Again, no mincing of words. You sense that he was driving at giving as he sees it the best citizens in the country a level of journalism befitting that status;
They’d been condescended and considered ignorant for two long - now they were going to be treated as adults.
In another soothing and sound comment he explained that he knew that maybe the previous regime had dumbed-down unacceptably at times (I think they even allowed some really dubious, and basic-level 'gay' 'bum' type attempts at humour - and it was just insulting to people's intelligence. Readers deserve better than that.) It was time to grow up and engage the readership on a more intelligent level;
“Readers look to the Echo to tell them the truth about what’s happening when the rest of the world is throwing information at them from all quarters.”
“There is much to be said in favour of modern journalism. By giving us the opinions of the uneducated, it keeps us in touch with the ignorance of the community.” Oscar Wilde